UTM Builder

UTM examples

UTM Examples for Pinterest

Review example UTM URLs for Pinterest campaigns and adapt them for GA4 reporting, campaign QA, and launch documentation.

Generate UTM URLView ExamplesLearn GA4 Tracking

Pinterest-specific tracking guidance

Examples make Pinterest campaign tracking easier to standardize. Use these structures to brief marketers, agencies, creators, analysts, and paid media teams before links are published.

GA4 sees this traffic through the UTM values attached to the landing URL. For this page, the recommended starting point is source pinterest and medium social. That pairing keeps reports readable and makes it easier to compare this traffic against email, paid search, social, affiliate, QR, and referral campaigns.

The goal is not to create a different naming system for every page. The goal is to document practical defaults, show examples, and connect the page to the wider campaign tracking workflow. Use this page when planning campaign URLs, briefing team members, or auditing whether existing links follow a reliable pattern.

Recommended UTM structure

Source

utm_source=pinterest

Medium

utm_medium=social

Campaign

utm_campaign=gift_guide

Content

utm_content=product_pin

Example URLs

https://example.com/?utm_source=pinterest&utm_medium=social&utm_campaign=gift_guide&utm_content=product_pin

https://example.com/?utm_source=pinterest&utm_medium=social&utm_campaign=gift_guide&utm_content=footer_link

https://example.com/?utm_source=pinterest&utm_medium=social&utm_campaign=product_launch&utm_content=product_pin

Best practices

Use pinterest as source and content values for pin formats or board placements.
Keep source and medium lowercase so reports do not split traffic into duplicate rows.
Use campaign values for the initiative, not every tiny placement detail.
Use content values for ad-level tracking, creative variants, placements, or page locations.

Common mistakes

Treating Pinterest traffic as generic referral traffic.

Other common mistakes include uppercase values, spaces in campaign names, inconsistent separators, missing campaign names, and using one broad campaign label for every placement. Validate links before launch and keep a shared naming document for future campaigns.

FAQ

What source should I use for Pinterest?

Use pinterest as a practical starting point when you want reports to identify Pinterest traffic clearly.

What medium should I use for Pinterest?

Use social when it matches the channel type. Keep medium values consistent across similar campaigns.

Does GA4 support Pinterest UTM links?

Yes. GA4 can read UTM source, medium, campaign, content, and term values from tagged landing URLs.

Should UTM values be lowercase?

Yes. Lowercase values reduce fragmented reports and make campaign data easier to compare.