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UTM examples

UTM Examples for LinkedIn

Review example UTM URLs for LinkedIn campaigns and adapt them for GA4 reporting, campaign QA, and launch documentation.

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LinkedIn-specific tracking guidance

Examples make LinkedIn campaign tracking easier to standardize. Use these structures to brief marketers, agencies, creators, analysts, and paid media teams before links are published.

GA4 sees this traffic through the UTM values attached to the landing URL. For this page, the recommended starting point is source linkedin and medium social. That pairing keeps reports readable and makes it easier to compare this traffic against email, paid search, social, affiliate, QR, and referral campaigns.

The goal is not to create a different naming system for every page. The goal is to document practical defaults, show examples, and connect the page to the wider campaign tracking workflow. Use this page when planning campaign URLs, briefing team members, or auditing whether existing links follow a reliable pattern.

Recommended UTM structure

Source

utm_source=linkedin

Medium

utm_medium=social

Campaign

utm_campaign=b2b_webinar

Content

utm_content=sponsored_post

Example URLs

https://example.com/?utm_source=linkedin&utm_medium=social&utm_campaign=b2b_webinar&utm_content=sponsored_post

https://example.com/?utm_source=linkedin&utm_medium=social&utm_campaign=b2b_webinar&utm_content=footer_link

https://example.com/?utm_source=linkedin&utm_medium=social&utm_campaign=product_launch&utm_content=sponsored_post

Best practices

Use content values to separate sponsored posts, employee links, and newsletter placements.
Keep source and medium lowercase so reports do not split traffic into duplicate rows.
Use campaign values for the initiative, not every tiny placement detail.
Use content values for ad-level tracking, creative variants, placements, or page locations.

Common mistakes

Not separating employee advocacy from sponsored campaigns.

Other common mistakes include uppercase values, spaces in campaign names, inconsistent separators, missing campaign names, and using one broad campaign label for every placement. Validate links before launch and keep a shared naming document for future campaigns.

FAQ

What source should I use for LinkedIn?

Use linkedin as a practical starting point when you want reports to identify LinkedIn traffic clearly.

What medium should I use for LinkedIn?

Use social when it matches the channel type. Keep medium values consistent across similar campaigns.

Does GA4 support LinkedIn UTM links?

Yes. GA4 can read UTM source, medium, campaign, content, and term values from tagged landing URLs.

Should UTM values be lowercase?

Yes. Lowercase values reduce fragmented reports and make campaign data easier to compare.