How to use How to Use UTM Parameters
Learn how to add source, medium, campaign, term, and content values to marketing links.
Use consistent lowercase naming so reports do not split the same campaign into multiple rows.
Validate links before launch to catch missing source, medium, campaign, broken redirects, and encoding issues.
Document examples for your team so agencies, creators, paid media, and email teams follow the same pattern.
Review campaign reports after launch and refine naming conventions before the next promotion.
Recommended workflow
Start with a clear destination URL, choose lowercase campaign values, keep source and medium consistent, validate the final link, and document the naming pattern before publishing.